Alice Patel

For this project, I partnered with Koan, a goal setting software, to publish a series of articles for Entrepreneur.com that shared advice for COVID-19 workplace issues. We published 4 articles in 5 months on a series of timely topics.

When building an executive's personal brand, it's valuable to establish and share his or hers forward-looking vision. This article for Venturebeat is an example of using the yearly predictions cycle to both articulate and promote a CEO's contrarian opinion backed by industry expertise.

Patient engagement solutions provider, Emmi Solutions (acquired by Wolters Kluwer in 2016), was focused on broadening their reputation outside traditional healthcare media outlets. This article is a result of a repositioning campaign to highlight Emmi's innovative approach.

As part of a larger recruiting campaign, this article on Clearcover gave an inside look at a company experiencing massive growth and the related career opportunities. I led the pitch, placement and ideation of the piece along with substantial ghostwriting to ensure interviews reflected the employees' authentic selves.

With the rise of AI-driven conversational systems, public opinion is divided on the technology providers' role in influencing their narratives. I led the pitching, placement and writing of this op-ed on a potential path forward in partnership with Narrative Science's Chief Scientist Kris Hammond.

A spotlight article showcasing ongoing efforts to elevate Clearcover's reputation as a notable startup.

This was an integrated marketing campaign focused on increasing inbound engineer applicants and decreasing third-party recruiting costs. The Brand team and I partnered to create a series of blog posts, LinkedIn advertising campaigns, a Stack Overflow page and various social media posts leading back to this central landing page.

For Computerworld's guest article section, I transcribed and edited a series of articles on artificial intelligence for Narrative Science.

For an interview with Authority Magazine, I transcribed CEO Kyle Natkasuji's thoughts into a digestible format.

This is part I of a 4-part consumer research series detailing drivers' life milestones and the impact on their car insurance costs. The multi-phased marketing campaign included earned media and social media posts to support building awareness with family consumer segments.

This is part II of a 4-part consumer research series detailing drivers' life milestones and the impact on their car insurance costs. The multi-phased marketing campaign included earned media and social media posts to support building awareness with family consumer segments.

This is part III of a 4-part consumer research series detailing drivers' life milestones and the impact on their car insurance costs. The multi-phased marketing campaign included earned media and social media posts to support building awareness with family consumer segments.

This is part IV of a 4-part consumer research series detailing drivers' life milestones and the impact on their car insurance costs. The multi-phased marketing campaign included earned media and social media posts to support building awareness with family consumer segments.